MSNBC

cable corporate est. 1996

Cable news channel jointly founded by Microsoft and NBC. Now fully owned by NBCUniversal under Comcast.

Parent: Comcast / NBCUniversal HQ: New York, NY msnbc.com
Roberts Family Comcast controlled by Roberts family via supervoting shares (NASDAQ: CMCSA)
Comcast Corporation parent Telecommunications & media conglomerate
NBCUniversal subsidiary Media & entertainment
NBC News Group division News operations
Nbc News MSNBC
Other outlets under Comcast / NBCUniversal:
Ownership Timeline
1940 NBC News division established
1996 MSNBC launched as joint venture between Microsoft and NBC
2005 Microsoft divests MSNBC stake; NBC takes full ownership
2011 Comcast acquires 51% of NBCUniversal from GE for $13.75B
2013 Comcast acquires remaining 49% of NBCUniversal for $16.7B
13
Statements on Record
-4.1
Avg Tone
0
Tracked Appearances
$46,000,000
Total Talent Spend
1
12
Favorable (0) Neutral (1) Critical (12)

How We Measure Tone

Tone is a numeric score from −6 to +6 measuring how a statement characterizes legislation — not whether we agree with it. The score reflects language intensity, not correctness.

−6 −3 0 +3 +6
−5.0
Strongly Critical

“They named a mass detention bill after one victim to make it politically impossible to oppose.”

— Joy Reid on the Laken Riley Act
−1.5
Mildly Critical

“The concern from civil liberties groups is the 48-hour takedown mandate — that gives platforms an incentive to over-remove content.”

— Chris Hayes on the TAKE IT DOWN Act
+0.0
Neutral

“The bill passed the House 218 to 206 with two Democratic votes. It faces a 60-vote threshold in the Senate.”

— Jake Tapper on the Sports Act
+2.0
Mildly Favorable

“The One Big Beautiful Bill was a solid win, in part because it dodged some terrible policy.”

— Kimberley Strassel on the OBBBA
+5.2
Strongly Favorable

“This is a common-sense bill. Laken Riley would be alive today if this law had been in place.”

— Sean Hannity on the Laken Riley Act

Tone measures how a personality frames legislation, not whether their framing is accurate. A +5.0 and a −5.0 can both be factually correct — the score reflects advocacy intensity. We don't rate outlets as left or right. We measure what they say.

On-Air Talent Spend

Publicly reported compensation for tracked personalities at MSNBC. Sources: court filings, trade press, SEC disclosures.

Total Annual Spend $46,000,000 4 people with public salary data
Average Salary $11,500,000
Highest Reported $30,000,000

Legal Exposure

No Legal Cases on Record

No defamation suits, regulatory actions, or court cases involving MSNBC personalities are currently tracked. Cases are added when public court filings reveal discrepancies between on-air statements and sworn testimony.

On Air vs. Under Oath

No Contradictions Documented

No instances have been documented where MSNBC personalities made public statements contradicted by sworn testimony or court filings. This section populates when legal proceedings expose discrepancies between on-air claims and private communications.

Coverage Patterns

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No Coverage Data Yet

GDELT media analysis hasn't been run for topics involving MSNBC (msnbc.com). When topic coverage is analyzed, this section will show article counts, outlet reach, and tone patterns for each tracked topic.

Detected Trends

📈

No Trends Detected

No narrative alignment, coverage gaps, talking point coordination, or source concentration patterns involving MSNBC have been detected yet. Trends surface automatically when cross-outlet analysis identifies statistically significant patterns.

Tracked Personalities at MSNBC

Media figures at this outlet whose statements are being monitored.